A media kit should do more than tell about the product it should show it. If your business provides a service, then your team is your product. The best media kit examples include great pictures.Įvery company has a product. Adding links to your executives’ Twitter or Instagram feeds can also help the media get a feel for who you are and what you are about. Providing a few lines on a CEO’s experience or the motivation behind the founder’s launch can increase interest in the company and make it even more newsworthy. If your business is product-centered, it still helps to put a face on your company by including photos and bios for a few of your principals in your media kit. The best media kit examples introduce your team.įor influencers or companies that offer a service like consulting, people will be the focus of your media kit.
Sample digital media kit how to#
If you are still waiting to achieve your first media coverage, the Otter PR Blog has tips on how to accelerate that process.Ĭheck out these posts on How to Become a Guest Contributor, How to Align Your Brand with Media Outlets, and How to Look For and Find Journalist Requests. Whether it is digital, print, or video, include a screenshot or photo of the stories, the logos of the outlets, and links to where the stories can be found. Sometimes this is identified as the “As Seen In” section of a media kit. If you have already been featured in the media, make sure your media kit shows it. The best media kit examples celebrate previous media wins. Media outlets do not get excited about old news. While your media kit should show your journey, it should not simply focus on old news. To make sure that your accomplishments attract the right kind of attention, keep them up-to-date. If your accomplishments can be quantified, include numbers. This can include products you have pioneered, partnerships you have established, awards that you have won, or milestones you have passed. Make sure your media kit highlights what you are doing and why it is significant. The media wants to write about companies that are accomplishing newsworthy things. The best media kit examples show what you have accomplished. Whoever manages those accounts should be on the lookout for messages and prepared to respond quickly. While social accounts are a great thing to include in a press kit, especially if they are active and well-followed, be aware that a media source might choose to reach out to you via direct message through your social account. Regardless of whether it is you or an assistant or a public relations team, make sure the contact info in the media kit is up-to-date and the listed contact is equipped and empowered to take incoming press inquiries. The appropriate contact will vary based on the size of your organization. Make sure it is very clear how to make that connection. The next step will be a phone call, text, or email to find out more. Great media kits get media outlets excited about you or your product. The Best Media Kit Examples Have Clear Contact Information If you really want to empower a reporter, do not just say what you do and for whom, but why you do it better than anyone else.
Sample digital media kit software#
“Software developer” is a great description, but marketing platform software developer is better. And do not make them guess.Įven if your business is something easy to grasp, let your media kit differentiate you from other businesses in your field. Do not make the media outlet search for details on what you do. If you can get it down to one sentence, you have got what you need for your media kit. Make sure your media kit clearly defines your product, service, or area of influence.Ī great definition of what you do can probably be found in your elevator pitch. If your business is a little nichey or highly technical or truly cutting edge, it might not be obvious to the uninitiated what you are all about. If you are a bakery or a book publisher or a boat architect, it is easy for the media to grasp what you do. The best media kit examples clearly define your business To help you to develop a great media kit, we have looked at the best media kit examples for 2022, distilled them, and mapped out a template for what a great kit should contain.
When done right, media kits empower media outlets to get your story right. It does not matter what business you are in, how long you have been in business, or whether you are a company or individual, a great media kit opens the door to better media opportunities. If you want to get great media coverage, the first step is developing a great media kit.
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